4 years ago when I started blogging I had no idea what SEO was, let alone seeing it as something important to do for every post I wrote. I simply wrote it and shared it! I definitely never imagined back then that a few years down the line I would actually be writing a post on it! But, here we are – we live and learn. And anyone who has a website and shares content online needs to know the basics of SEO if you want your site to perform well and to gain traffic from search engines!

So, in order to assist any newbie bloggers out there, or those who want to get into blogging, or simply bloggers and website owners that want their site to perform better, here are the basics I do on every one of my blog posts to ensure it has good, or even excellent SEO! Here are the basics to SEO in collaboration with https://www.click.co.uk/services/paid-search-ppc/ newest campaign – #SEOYourBlog!

What is SEO and why is it important?

SEO stands for “Search Engine Optimization” and it is very important if you want your blog content to rate well on search engines. It refers to the methods used (which I will explain) to increase a sites position on search engines!

People trust search engines and the sites you see at the top of the pages, that contain the key words you have searched for, are the ones most likely to get clicked on, and therefore the ones most likely to have increased traffic. Therefore having good SEO practice on your blog or website, means that you will appear in a better position on a search engine and consequently are more likely to have extra traffic to your blog.

Here’s how to do that…

Word Count

First and foremost is word count. As I am someone who always has a lot to say, this is never an issue for me! But also too many words can be an issue for Google when directing to a landing page with a lot of content!

As a minimum I would say 300+ when creating content, but I always try to stick between 500 to 1500! Some of my posts have been lengthy, but content is often less about how much or little there is, and more so focusing on the core topic and key words within what you are writing.

Key Words 

Once your post is written/as you are writing it, think about the key words of it. If it is about “Family Holiday’s” or “Marriage” do these words appear firstly in the title? In the Snippet review for search engines? The first paragraph? And then periodically elsewhere in the the post?

If the answer is “YES” to theses then the likelihood is that your post is on track to having good SEO!

Alt Text on Images

The Alt Text on images is there first and foremost to improve web accessibility (Visually impaired people using screen readers wont pick up on images, but can pic up on Alt Text to understand what the image is of). I am really rubbish at this part of content creation, but if done well, it will not only help your readers, but will also improve your blog or websites SEO.

When you a apply Alt text to your images, it creates an HTML attribute for it, which means it is a text alternative for search engines to find. This will positively impact your search engine performance.

Internal Linking 

In almost all of my posts I will find key words or “Anchor words” and insert a link to a similar blog post(s) relating to that phrase or word. The reason I do this is because internal linking (or hyperlinking) pointing to other web pages are important for creating a strong internal structure to your blog/website!

Getting links from other sites or linking to other sites, again increases SEO performance too as it helps your blog perform better.


Finally, before publishing a post, I always add Tags to it. Tagging it, again is about focusing on the key words within the content and focusing on the topic of that post.

Here are the tag examples I am using for this one:

  • SEO
  • Blogging
  • Blog
  • Traffic
  • Tagging
  • Key Words
  • Internal Linking
  • ALT Text

Each tag is a key word about what I have written about within that post and they make the post indexable and therefore rankable on a search engine.

Whilst all of this may sound quite baffling to you, stick with it! – #SEOYour blog and I assure you that it will get easier. It is now just habit for me and second nature. The majority of my posts SEO comes out as good or excellent!

*Collaborative Post


Saturday was such a random and far from ordinary day for me, and yet when you look at it, it’s such an Ordinary moment in the calendar for many bloggers! I finally attended Britmum’s live (a parenting blogger conference) down in London, where I had the pleasure of meeting lots of new people, familiar people and even famous people! I travelled down on the 5.30am train, and whilst anxious, nervous and exhausted, I was also VERY excited to go to a blogging conference I have had on my goals now for a couple of years and be kid free in London (Thanks Nath)!

I sometimes feel scared to call myself “a blogger” (or maybe embarrassed?), and therefore admit to the world that this is what I do. And not just what I do, but that it’s something that I thoroughly enjoy doing and am very passionate about too! I think people who don’t get blogging or blogs will never get it, and that’s why ordinary moments like blogging conferences are so great – you get to meet and be with people who love what you love/do, and you get confidence to say “Yes I am a REAL blogger!!

I love blogging and being a blogger because I love to share our story and my view of life (with all of my pains, experiences, adventures, bargains and ordinary moments). I love to write about loss and grief and hit it head on in a hope to educate, inform and break the silence of stillbirth and life without one of your kids. I love to share things people might think are awkward as well as documenting the day to day with parenting wins and fails, life as mum and the moments that make us cry, laugh and feel proud. I love to share my style, my interests and what makes me, well me !

I am a blogger – it’s what I do and what I love, and there is nothing more empowering and joyful than taking a trip to the capital to be in the presence of so many wonderful and inspiring people I have admired and become friends with online. People like me that have a love or passion and want to share it with the world too. People who share their stories, their adventures, their beautiful families and their highs and lows in their own unique way. People I see as friends that I can finally grab and hug, laugh and chat with, and brainstorm with whilst putting the world to rights! Being at a blogger conference is more than learning the tecchy stuff or eating gorgeous food (it was lush!), its an opportunity to be with friends and like minded people. Its filled with moments that empower and motivate you, and fuel you to go for it (whatever “it” is to you).

I have in the past been mocked, degraded and criticised for my blog. People have opinions, and sadly some of them aren’t kind. I am at times a sensitive soul and so even though I knew they were just opinions, they still hurt me and made me question myself and what I was doing. But I quickly realised that that is a few small people with their own view points, and bringing another person down (for whatever reason) is nothing short of mean! I write to help others, and I write because it brings me joy to focus on the good things in life despite the rubbish. I am grateful that the majority of people who see that as a good thing and something to enjoy with me and celebrate for our family.

I am a blogger and its cool what I do. Its inspiring and its a wonderful thing to have a passion (especially one that comes with rewards beyond that of the joy of writing it). Its something that helps me, whilst helping others. It’s an outlet, a journal of our big moments and ordinary moments, and a log of our life’s adventures together! I learnt a lot at Britmum’s live from YouTube experts to big bloggers, but I learnt most of all that London is a beautifully quiet place early in the morning, and contentment and confidence in the fact that I am a Blogger – Yes a real blogger, that loves to blog, be online and work with brands. I absolutely love what I do, I loved being with the people who get it and I love those (near and far) who support me in it! Blogging is great and there’s room for all.

The Ordinary Moments